The phenomenon that repeated exposure to novel stimuli increases liking is called the:

The phenomenon that repeated exposure to novel stimuli increases liking is called the:

• A. Habituation
• B. Mere Exposure Effect
• C. Classical Conditioning
• D. Operant Conditioning

Answer: (B)

The effect is called the mere exposure effect: repeated exposure to novel stimuli tends to increase liking for them. As you encounter something more often, it becomes more familiar, easier to process, and feel safer, which boosts positive feelings toward it even without any rewards or deliberate learning. This isn’t about habituation, which is when you start responding less to the same stimulus, nor about classical or operant conditioning, where a response is formed through association or consequences. A practical example is hearing a song multiple times and liking it more each time, simply because it’s become familiar.

The effect is called the mere exposure effect: repeated exposure to novel stimuli tends to increase liking for them. As you encounter something more often, it becomes more familiar, easier to process, and feel safer, which boosts positive feelings toward it even without any rewards or deliberate learning. This isn’t about habituation, which is when you start responding less to the same stimulus, nor about classical or operant conditioning, where a response is formed through association or consequences. A practical example is hearing a song multiple times and liking it more each time, simply because it’s become familiar.